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EA Apologizes For NFS PornvertisingPosted 3:00pm Tue Nov 27, 2007 by Aaron Dunlap Tags: EA, nudity, Need For Speed ProStreet, scandal, advertising

Recently appearing on Page3.com, a property of UK tabloid The Sun dealing primarily in the visual representation of topless young women, was a series of photos featuring two topless models posing in front of an exotic red sports car. You can see an edited sample to the right.

The whole thing was a promotion for EA's Need For Speed ProStreet.

Nudity and video games have always gotten along so well in the past, but this incident has caused some problems. EA has just released a statement to GamesIndustry.biz saying, "We regret that these images slipped through the proper EA approval process." Adding that the nude topless naked nude hot nude photos were "not appropriate for their brand."

The photos bearing Need for Speed branding have been removed from the website, though there still exists a video of the photoshoot, a very NSFW video full of naked nudity and topless nakedness, that we would never link to.

I'll take EA at their word, and appreciate how they're trying to make the breast of this situation. Best of this tituation. Damn it.

[gamesindustry.biz]
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