
A Go Nintendo reader recently sent in an interesting tidbit regarding the Wii featuring a new array of colors.
Reader Andy works at a SuperTarget and has noticed that while the Wii's SKU (what the guy at the register scans to tell you how much you owe
The Man) used to read "Wii Console" it now reads "Wii White". Similar scanning of the PlayStation 3 or Xbox 360 does not include color options, leading one to believe that Nintendo
just might be planning on announcing new color options for the much-sought-after Wii.
Here's the email that Andy sent in:
I work in the Electronics Department at a SuperTarget. Everything in Target has a DPCI number, which is kind of like a sku number. (For example, The number for the Wii is 207-25-0001) When an employee enters this number (either by hand or by scanning a barcode), it will give them the name of the item, price, location in the store, and a number of other details.
Here is what I find interesting: Before Christmas, when an employee would scan the Wii, “Wii Console” would come up as its “title”. However, I noticed that when scanning the Wii barcode, that, instead of “Wii Console”, “Wii White” would come up as the title instead. Attached is a picture of a location print-up which illustrates the “Wii White” title. I find this interesting because what made Target change the title from “Wii Console” to “Wii White”, unless there is another color coming soon. When a Playstation 3 is scanned, it doesn’t say “Playstation 3 40GB Black”, it just says “Playstation 3 40GB”. I’ve found Target to know about many things before they are released, such as having the iPods listed as “Discontinued” a week before the new ones were announced.
We all know that Nintendo has a habit of re-releasing hardware in snazzy new colors and "liter" designs to boost sales, and though we also know that it's a gimmick it's one thing to walk away from a Wii in white and quite another to pass on a
black Wii with hot-pink trim and matching accessories.
My question is: if an announcement is impending, is that why Nintendo has had problems in getting Wiis to store shelves? Is a portion of the "so many Wiis made a month" figure going to, dare I say it, Wiis in different colors? Does this mean I'll have to get up at the crack of dawn to head to Target for a Wii
either way?
I am simultaneously happy and depressed.